🎯 Welcome to This Week’s Digital Sniper!

Ready to discover the next big digital opportunity? In this edition, we're bringing you a diverse lineup of businesses that are primed for profit. From a cutting-edge OnlyFans SaaS to a versatile Print on Demand business, and even a Cat Blog that's capturing hearts online. We’re also showcasing a savvy Web Browser, a dynamic Digital Agency and many more! Each of these ventures offers unique potential, and I’m here to break down what makes them stand out. Dive in to find your next investment gem and gain insights into these exciting opportunities!

Lock and load, Snipers. Let's get hunting!

1. OnlyFans based SaaS - $15k (bid)

🕵️‍♂️This amazing SaaS is all about helping users discover OnlyFans accounts. OnlyFans Finder is a search engine and directory, categorizing and translating profiles with a crawler bot to enhance user discovery. Let’s break it down:

The Deets:

• 🔥 'Sex Sells' Niche: This business taps into the ever-popular OnlyFans market, offering a valuable discovery tool.

• 💸 Great Revenue & Profit: With healthy revenue and profit margins, this SaaS-based platform keeps overheads low once scaled.

• 🌍 Multilingual Potential: The platform has a multilingual potential client base, broadening its appeal.

• 🚀 High Traffic: The app attracts high traffic, though maintaining and growing this through SEO can be challenging.

• 🌟 Strong Domain: The business boasts a great name and domain, enhancing its brand presence.

• 🌱 Affordable Seedling Opportunity: Priced affordably, this business offers a promising growth opportunity.

A Few Things to Check Out:

• ⚖️ Legal Position: Investigate the legal implications of including the OnlyFans name. This is crucial for long-term viability.

• 💰 Ongoing Costs: Dive deep into ongoing costs, especially hosting and AI content writing expenses, which seem high.

• 👨‍💻 Software Engineer Needs: Assess the importance of the ongoing use of a junior software engineer. Will the current $1k/month paid to them be a typical ongoing overhead, or could it change?

• 📈 SEO Position: Conduct an in-depth look into the SEO position. What does the seller believe is required to maintain and grow traffic?

• 💸 Revenue Generation: Understand how revenue is generated with proof of income. This is key for assessing the business's sustainability.

This OnlyFans Finder business presents a unique opportunity in a high-demand niche. With strong revenue, low overheads, and significant growth potential, it’s a compelling option for those looking to invest in a scalable SaaS venture.

2. High End Purse Ecommerce and FBA - $49.9k

🕵️‍♂️We’ve been exploring this established e-commerce gem that’s been adding functionality to high-end purses since 2009. Purse Bling is renowned for its products designed specifically for Louis Vuitton bags. Let’s break it down:

The Deets:

• 👜 High-End Focus: Specializes in adding functionality to high-end purses, particularly Louis Vuitton.

• 💸 Healthy Profit Margin: Enjoys a healthy profit margin of 34%, with high-end, high-value sales.

• 📈 Large Sub-Niche: Operates within a large sub-niche, catering to a dedicated clientele.

• 📦 FBA Simplicity: Amazon FBA makes fulfillment and day-to-day operations simple.

• 🌟 Established Brand: With 14 years in the business, it’s a well-established brand in what could be an evergreen niche.

• 🚀 Popular Products: Known for popular own-brand products with a trademarked name.

• 🕒 Low Input Required: Advertised as requiring very low input—just 2 hours a week.

A Few Things to Check Out:

• 📈 eBay Sales Channel: Investigate the potential to add an eBay sales channel for further expansion.

• 🔒 Etsy Store Security: How secure is the Etsy store, and how much of the sales come from Etsy? This is crucial, as transferring Etsy stores can be tricky.

• 💰 Own Designs & Margins: Get more info on own designs, margins, and how much of the revenue/profit comes from them. Could these designs be patented?

• 📊 Historical Figures: Ask for figures from prior to the business purchase in 2020 to see how that sale affected business performance.

• 📦 Whole Business or Assets: Clarify whether the sale includes the whole business or just the assets, website, and sales channels.

• 🔄 Return Rates: Check the return rates to gauge customer satisfaction and product quality.

Purse Bling offers a solid opportunity with its established presence and high-profit margins. Perfect for those looking to invest in a low-maintenance, high-reward e-commerce venture.

3. Print on Demand Shopify Business focusing on Hairstylist Niche - $29k (bid) 

🕵️‍♂️A totally unique POD (print on demand) Shopify store that’s carving out a niche in apparel and accessories for hairstylists. With nearly $250,000 in sales to date, this business has found its groove. Let’s break it down:

The Deets:

• 🎨 Clever Niche: Specializes in unique apparel and accessories for hairstylists, tapping into a very specific and passionate market.

• 🌟 Strong Branding: Well-branded and designed, making it stand out in the POD market.

• 📈 Active Following: Boasts an incredible 32k active followers/email subscribers.

• 💰 High Profit Margin: Enjoys a high profit margin for the print on demand niche, thanks to savvy social marketing and promo execution.

• 🌐 Truly Digital: As a digital business with no physical inventory, it’s streamlined and easy to manage.

• 🚀 Monetization Opportunities: There’s a huge opportunity to monetize the large following in alternate ways.

A Few Things to Check Out:

• 📈 Traffic Spikes: Investigate what’s causing spikes in traffic. Are there specific promotions or seasonal trends driving these?

• 💸 Promotion Spend: Look into how much is spent on promotion and on which channels. Understanding the marketing strategy is key.

• ❓ KDP Channel: The KDP (Kindle Direct Publishing) channel seems like a random direction for the business—find out why it was added.

• ❓ Reason for Selling: Why is the owner selling? Understanding their motivation can provide insights into potential challenges or opportunities.

• 🔍 Growth Needs: Ask the owner what they feel the business needs or is currently missing to grow further. This can highlight areas for improvement and expansion.

This hairstylist apparel POD store offers a fantastic opportunity with its strong branding, high profit margins, and engaged following. Ideal for those looking to invest in a niche digital business with plenty of growth potential.

📊 Understanding Yearly Profit Multiples for Digital Businesses

When buying digital businesses, one of the key metrics to know is the profit multiple. A profit multiple helps determine a company’s value by multiplying its yearly profit by a specific number. For example, if a business earns $100,000 annually and is valued at a 3x multiple, its estimated value would be $300,000. Here’s a breakdown that’s easy to digest:

• E-commerce (2x to 4x): Factors include brand strength, niche, traffic sources, and customer acquisition cost.

• SaaS (4x to 8x): Key metrics are monthly recurring revenue (MRR), churn rate, and growth rate.

• Content Websites (2x to 3.5x): Look at traffic stability, revenue sources, and niche profitability.

• Affiliate Marketing Sites (2x to 3x): Based on affiliate program reliability, niche, and traffic consistency.

• Mobile Apps (3x to 5x): Influenced by user base, retention rates, and monetization methods.

• Digital Marketing Agencies (2x to 4x): Consider client contracts, reputation, and service diversification.

• Dropshipping (1.5x to 3x): Supplier relationships, traffic sources, and profit margins are key.

• Subscription Box Services (2x to 4x): Driven by subscriber growth, churn rate, and product sourcing.

• Niche Marketplaces (3x to 5x): Look at market size, transaction volume, and liquidity.

• Digital Products (2x to 4x): Content uniqueness, sales volume, and brand strength matter.

Remember, growth rate, profit margins, customer retention, market trends, and owner involvement can also play a big role in these multiples. Keep these factors in mind, and you’ll be ahead of the game when evaluating digital businesses!

4. Popular long established Blog Website in Cat Niche - $134.9k

🕵️‍♂️Here’s a purrrfectly profitable online biz that’s all about our feline friends. This 12-year-old website is a hub for cat stories, videos, and authoritative cat content and advice. Let’s break it down:

The Deets:

• 🐱 Massive Following: Boasts a whopping 1.5 million social followers.

• 💰 Consistent Profit: This site has been consistently profitable since 2012.

• 📈 Facebook Bonus: Approved and added to Facebook Bonus for on-platform revenue.

• 🌟 Strong Brand: A well-established brand in the evergreen cat niche.

• 🌐 Diversified Traffic: Generates traffic from social, referral, and search sources, as well as a newsletter.

• 🚀 Growth Potential: Huge potential for growth in user-generated video content for YouTube, TikTok, and Instagram.

• 💸 Classic Digital Asset: These kinds of digital assets are typically great passive investments.

A Few Things to Check Out:

• 📊 Financial Verification: Verify the financial statements since 2012, including a full cost breakdown.

• 💡 Revenue Breakdown: Get detailed revenue breakdowns by source (ads, affiliate sales, YouTube, etc.) for the past three years.

• 📈 Traffic Data: Review historical traffic data and evaluate the impact of the Google HCU updates on traffic.

• 📱 Social Media Performance: Assess the performance and engagement of the social media posts managed by the outsourced staff member.

• ⚖️ Intellectual Property: Explain the position of all images and writing in terms of intellectual property rights, trademarks, and copyrights.

• ❓ Reason for Selling: Ask why the owners are choosing to sell the business.

This cat content website offers a fantastic opportunity with its strong social following, diversified revenue streams, and significant growth potential. Perfect for those looking to invest in a well-established, profitable digital asset in the evergreen pet niche.

5. Subscription Beauty Box Shopify Store - $119k

🕵️‍♂️Today, we’re spotlighting an eCommerce business that’s all about promoting healthy skin with organic and non-toxic products. This profitable, home-based venture operates in the evergreen beauty niche. Let’s dive into the details:

The Deets:

• 🌿 Organic & Non-Toxic: Specializes in organic and non-toxic skin products, catering to health-conscious consumers.

• 💰 Strong Profits: Enjoys strong monthly profit, making it a financially attractive option.

• 📱 Social Media Presence: Maintains a good social media presence, driving brand awareness and engagement.

• 🔁 Subscription Model: Features a recurring subscription business model, providing steady revenue.

• 🛠️ Shopify Platform: Uses Shopify, which simplifies financial verification and operations.

A Few Things to Check Out:

• 📊 Financials Review: Examine financial statements from year-end 2019 to now to understand the impact of COVID-19 on the business.

• 📦 Stock Inclusion: Confirm whether stock is included in the sale.

• 🚚 Fulfillment Model: Determine if the business is currently third-party fulfilled and if so, whether it can be easily converted. If not, assess how feasible this conversion is.

• 🏷️ Branding: Check if products are branded. If they are, ensure the business has the rights to sell them. If not branded, verify that products have been adequately tested.

• 🔒 NDA Requirement: Note that you’ll need to sign an NDA before delving into the business details.

This organic and non-toxic skincare eCommerce store offers a compelling opportunity with its profitable model, strong social media presence, and recurring revenue stream. Ideal for those looking to invest in a well-established, home-based business in the evergreen beauty industry.

6. FBA Storefront with Craft Supplies & Household Goods Brands - $112,866k

🕵️‍♂️Next up, we’re spotlighting a 9-year-old Amazon FBA business with two trademarked brands—one in craft supplies and the other in household goods. This established storefront has a lot to offer. Let’s dive in:

The Deets:

• 🛒 Amazon FBA: Operates as an FBA store, which means hands-off order fulfillment and customer service.

• 🏷️ Trademarked Brands: Includes two Amazon Brand Registered brands, adding credibility and ease to new product listings.

• 💸 Margin: A 15% profit margin, though tight, is typical for successful FBA businesses.

• 🌟 Long Trading History: Benefits from a long trading history and accumulated reviews.

A Few Things to Check Out:

• ❓ Reason for Selling: Understand why the current owner is selling the business.

• 📊 Sales Split: Look into the split of sales and profitability between the two brands.

• 🔍 Customer Reviews: Scrutinize customer reviews and popular product feedback to gauge satisfaction and identify any potential issues.

• 🛠️ Amazon Account Health: Assess the internal health of the Amazon account to ensure it’s in good standing.

• 🔄 Return Rates: Review return rates to understand product performance and customer experience.

This Amazon FBA storefront offers a well-established opportunity with two recognized brands and a reliable FBA setup. It’s ideal for those looking to invest in a mature e-commerce business with proven success.

7. Amazon FBA Kitchenware Store - $192k

🕵️‍♂️ Here’s an Amazon FBA store that’s been making waves since 2019. Specializing in 12 high-ranking kitchenware products, this business offers a streamlined operation with minimal management effort. Let’s break it down:

The Deets:

• 🍽️ Established Niche: Focuses on a well-established kitchenware niche with high-ranking product listings.

• 🕒 Minimal Time Commitment: Requires just 2-3 hours of work every quarter, according to the seller.

• 📦 Streamlined Operations: Managed by the supplier, which helps keep overhead costs low and operations smooth.

• 📈 Growth Potential: Offers significant growth potential with opportunities to expand by adding new products.

• 🔍 Easy Financials: Amazon FBA makes it easy to verify financials and track performance.

• 🏠 Reason for Selling: The current owner is selling to focus on expanding their real estate portfolio.

A Few Things to Check Out:

• 🔄 Return Rate: Investigate the return rates to understand product performance and customer satisfaction.

• 🏭 Factory Quality: Check the factory’s percentage of salable goods delivered and the quality rate of these products.

• 🛠️ Amazon Account Health: Assess the health of the Amazon account to ensure it’s in good standing.

• 🌟 Reviews: Review customer feedback on the products to gauge satisfaction and identify any potential issues.

• 🛍️ Supplier’s Product Range: Find out if the suppliers have additional products that can be added to the store’s lineup.

• 📦 Factory MOQs: Understand the minimum order quantities (MOQs) required by the factory for potential product expansions.

This Amazon FBA kitchenware store offers a low-maintenance investment opportunity with established products and significant growth potential. Perfect for those looking to invest in a streamlined e-commerce operation with minimal ongoing effort.

8. Web and Digital Agency - $166,250

🕵️‍♂️Check out this highly profitable web and digital agency that's been thriving for the past five years. With impressive revenue and profit margins, this agency offers a solid investment opportunity. Here’s the scoop:

The Deets:

• 💰 High Profit Margin: Enjoys a robust 41% profit margin and $114K in revenue.

• 🔄 Stable Income: 40% of revenue comes from subscription-based services, providing a steady income stream.

• 👥 Remote Team: Employs 19 remote professionals across various departments, reducing owner workload and operational dependencies.

• 📈 Growing Services: Offers a range of in-demand services including web design, development, SEO, and social media management.

• 🌐 Page Views: Receives only 2,119 page views per month, which may limit lead generation and could require additional advertising.

• 📊 Owner Involvement: The owner is deeply involved in business development and performance oversight.

A Few Things to Check Out:

• 📉 Revenue Breakdown: Get a detailed breakdown of revenue sources, especially focusing on the subscription-based services.

• 📊 Client Base Analysis: Analyze client retention rates, satisfaction, and growth potential to understand the stability and future prospects of the business.

• 👨‍💻 Team Efficiency: Evaluate the performance and efficiency of the 19 remote professionals and their managers to ensure effective operations.

• 📈 Growth Strategies: Investigate the feasibility and potential of proposed growth strategies such as Upwork, partnerships, affiliate marketers, and staff augmentation.

• 🔍 Subscription Services: Review the terms, conditions, and customer satisfaction associated with subscription-based services.

This web and digital agency presents a strong opportunity with its high profit margins, stable subscription income, and a well-established team. It’s perfect for those interested in a profitable and growing digital business.

9. TOR iOS Web Browser - $159k

🕵️‍♂️Today, we’re shining a light on Evil Onion, an iOS browser designed to protect users' anonymity online. With impressive profits and a strong user base, this privacy-focused app is making waves. Let’s dive into the details:

The Deets:

• 💰 High Profit Margin: Maintains a stellar 87% profit margin with $600K in profit over three years.

• 💵 Steady Monthly Profit: Generates a consistent monthly profit of $7,606.

• 🔓 Freemium Model: Offers a free version with an option to upgrade to a premium subscription, attracting a broad user base.

• 📈 Strong Demand: Averages 15,000 downloads per month, indicating strong market interest.

• 🔐 High Retention: The privacy-focused concept appeals to users, likely resulting in high retention rates.

A Few Things to Check Out:

• 👥 Customer Insights: Analyze customer demographics, retention rates, and satisfaction levels to understand the user base better.

• 🔄 Freemium Effectiveness: Review how well the freemium model works and the strategies in place for converting free users to paying subscribers.

• 🛠️ Tech Stack: Evaluate the technology stack, including the integration with the Tor network and any data compression methods used.

• 🔒 Security Measures: Ensure that the app’s security features are robust and up-to-date to effectively protect user privacy.

• 🔧 Operational Dependencies: Identify any dependencies on key personnel or third-party services for app maintenance and updates.

• ⚖️ Legal Compliance: Confirm that all legal documentation, including user agreements and privacy policies, is in order and compliant with relevant regulations.

Evil Onion stands out with its high profit margins, robust user base, and strong market demand. Ideal for those interested in investing in a privacy-focused app with significant growth potential and solid financial performance.